I'm talking about your bike of course. If you’re reading this, you're likely already on board. You've incorporated the bicycle into your life already, or at least you have planned to. Since we were kids we've know that the bicycle is fun. It was an explorer's galleon, your Mach 5, your escape mobile. Maybe later it was racing in local road races or on mountain bikes. That is, before we got married, got jobs, and had kids.

Now the bike sits in the garage, blocked in by the garbage cans, two overflowing recycling containers, just behind the fender of your car. Tomorrow before you fly though the kitchen and out the door for another day in the salt mine, pause a minute and look in the garage.

Choose the bike.

Its fun and healthy, its great for the planet and your wallet. Right now the bicycle is off fighting climate change, battling poverty, challenging obesity, and it could be helping you lick congestion. You could whistle right by the same line of cars you're stuck in every day. There it is, your instrument of good. Pump up the tires and you're gone.

Inside you'll find some compelling stories about saving lives, beating traffic and building communities. You'll also see our approach to bicycle maintenance and accessories for the ride, where we strive to make our wares as sustainable as possible. You'll discover cradle to cradle accessories and a complete range of bicycle care products that are both safe to use and safe for the planet. Not hype, but proven biodegradable with ISO and ASTM standardized tests. The only green-washing is with our foaming bike wash, Green Fizz.

We encourage you to ride your bike when and where you can and we’ll be here to help. Chose the bike and we'll keep it rolling.

See you out there,

Chris & the Team at Pedro's