SAN DIEGO, CA (Feb. 1, 2008) – Bicycle Retailer and Industry News recently handed out its BRAINy awards with a first-ever emphasis on companies making a concerted effort to go green.

“We want to encourage companies to consider taking small steps toward lessening their environmental footprint,” said Megan Tompkins, the magazine’s editor.

The awards were announced Jan. 19 at the Bicycle Leadership Conference in San Diego. Winners were selected based on an online self-nominating survey conducted by an independent research group.

Companies were selected for participating in a range of environmentally friendly initiatives such as offering incentives to employees who use alternative means of transportation to get to work, offsetting carbon emissions, implementing green shipping practices and using recycled paper.

Winners in the manufacturer’s category for large, mid-size and small companies were Specialized, Thule and Pedro’s USA, respectively.

Pedro’s USA has a history of creating green products, most recently with its GO line of biodegradable chain lubes. GO is canola-based and made from renewable resources.

“We are obviously thrilled to be recognized for our efforts in sustainability, but it’s really just the beginning. We, all of us in cycling, have a long way to go. We can do better. We have to” muttered Christopher Zigmont, General Manager at Pedro’s.

“Pedro’s USA was recognized for its commitment to creating green products and educating consumers about sustainability through its web site and product marketing,” Tompkins said.

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